Gydence Group Launches | Redefining MRX with Next-Gen Methodologies & Insights
TORONTO & DALLAS, March 12, 2025 – Gydence Group, a next-generation market research firm, is proud to announce its official launch, bridging time-tested research methodologies with AI and machine learning to deliver reliable, actionable insights at record speed. Founded to address the fragmentation and declining data quality plaguing traditional market research, Gydence Group sets a new standard for how organizations gather and apply insights in an ever-evolving, data-driven world. With teams positioned in both Toronto and Dallas, the firm offers deep expertise across North America, meeting the evolving needs of businesses throughout the continent.
Leading the charge are Raj Manocha, former CEO of Methodify and Chief Client Officer at Sago, as Chief Executive Officer, and Jonathan Chavez, former Co-Founder and Chief Analytics Officer of SocialSphere, as Chief Research Officer. Together, they bring decades of combined expertise in panel development, strategic analytics, and global research programs. “Market research has been in dire need of an overhaul,” says Manocha. “By fusing established methodologies with cutting-edge technology, we’re giving businesses the clarity and confidence they need to make faster, more impactful decisions.”
Chavez underscores the urgency of credible, impact-driven insights: “All too often, fragmented data and black-box analytics leave executives guessing. At Gydence Group, we refine, validate, and transform data into intelligence that can be acted on immediately. Our mission is to empower leaders with research they can trust—and use—to move their organizations forward.”
For more information about Gydence Group’s advanced tracking, holistic segmentation, AI-powered analytics, and other innovative solutions, visit www.gydencegroup.com or contact Raj Manocha at raj.manocha@gydencegroup.com.
About Gydence Group
Gydence Group is a next-generation market research firm dedicated to delivering high-quality, tech-driven insights that guide confident, data-backed decisions. By blending proven research methods with AI and machine learning, Gydence Group addresses the industry’s “broken” research process—ensuring every insight is credible, actionable, and built for immediate impact.